One of the flagship programmes of Government of India, NAMAMI GANGE was launched in 2014. The effective abatement of pollution, conservation and rejuvenation of River Ganga are the twin objectives of this programme. National Mission for Clean Ganga (NMCG) is the organization through which the programme is carried out in five states - Uttarakhand, Bihar, Uttar Pradesh, Jharkhand and West Bengal. In 2014, centre has approved substantial funds for Clean Ganga Mission by recognizing that long term rejuvenation of river ganga has significant social and economic benefits on the lives of 500 million people, living along its basin. Cleaning of river ganga is one of the priorities of the central government.
In 2016, Ministry of Water Resources (MoWR), issued the river Ganga (Rejuvenation, Protection and Management) Authorities Order to constitute various authorities to assist Government of India to achieve the aim of effective abatement of pollution in river ganga. NMCG was declared as the nodal implementing agency of 2016 order.